Sample press release

This is where we input the content of the press release. Good press releases are generally 300-500 words and follow this structure:

Headline and Lead Paragraph

• Write a compelling headline. For Google and search, it’s important to have keywords included in the first 60 characters.

• Get to the point in the first paragraph. Pique readers’ interest there and they’ll keep reading.

Main Body and Formatting

• Make your news engaging by focusing on the story and what’s of interest. Cite facts and be authentic. Keep fluff to a minimum and stay away from using words like “proud or pleased” as in “We’re proud to announce… “

• If you’re citing lots of facts or numbers, consider using bullet points.

• Use quotes of your organization’s CEO or experts (creates a bit of personal engagement) and journalists use them.

• Try to keep your news release between 400 and 700 words. A longer press release doesn’t create greater interest. It’s about providing better information, not just more of it.

 Assets and Sharing

• Add video, images, and if nothing else, always include a logo to create a visually compelling release. Plain text-only press releases can lose reader interest.

• Include links to your website or to additional information in case the reader wants to know more. This also helps keep your news release short, sweet, and to the point.

• Include social media sharing functions in your news release, but also know that EIN Presswire incorporates easy-to-share social media chicklets atop your news release. Click and share out.

Boilerplate, Review, and Contact Information

• Add a “boilerplate” (about the organization) at the bottom of the release, but make it short or even provide a link from your website.

• Always include contact information.

• Read and re-read your news release for grammar and spelling AND always ask someone else to proof it before distribution. No one wants to have to go back to issue a correction.